Gather, Visualize, Analyze Public Opinion to make Intelligent Decisions
InsightsPod analyzes opinions,
sen>ments, emo>ons and
a?tudes of people from social
media. Currently our plaCorm
supports TwiFer, Facebook and
YouTube. We are in the process
of integra>ng Instagram and
Pinterest.
Features
Ø Gathers real >me data from social media sites and conducts sen>ment
analysis.
Ø Opinion can be analyzed based on geographic loca>on.
Ø InsightsPod iden>fies loca>on and other demographics.
Ø Ideal for retailers to determine customers’ intent and buying habits.
Ø Graphical repor>ng.
Ø InsightsPod supports 71 languages.
Ø Add triggers to receive updates.
Poten-al Customers
• Retail/Brands: We help businesses/retailers iden>fy which customer is not
happy in seconds. We help them determine a customer’s intent and buying
habits. Also, we aid retailers and businesses with product development
ideas and go-to market strategies.
• Poli1cs: Through the vast amount of data available across social media, we
can not only help poli>cians to understand what their cons>tuents are
talking about but also to influence people, track voters and get them to
vote.
• Stocks: Investors who predict stock behavior by interpre>ng news and
public sen>ment make beFer trades and informed decisions. InsightsPod
can give an insight into public sen>ment quickly and can aid financial
ins>tu>ons as well as individuals to make sound investment decisions.
Case Study: BREXIT
We conducted sen>ment analysis of more
than half a million tweets before the
Referendum day. 327K tweets were collected
on the day of Referendum on InsightsPod.

103k
(27%)
57k
167k
(51%)
Tweets
Support for Brexit
Remain in the EU
Neutral
Live Feeds – US Presiden-al Elec-on, 2016
• Up un>l 17 th August 2016 we have processed 85 million tweets related to
the US Presiden>al Elec>on.
• The public feed is for media agencies and to showcase to poten>al
customers, the accuracy and capability of InsightsPod plaCorm.
• InsightsPod can help a poten>al poli>cal candidate understand what their
cons>tuents are talking about and also to influence people and track
voters.
Live Feeds – US Presiden-al Elec-on, 2016
Weekly Report: Donald Trump
Weekly Report: Hillary Clinton
5.73% 2.33%
14.4%
31.09%
54.41% Nega>ve
Nega>ve
Neutral
Posi>ve
91.93%
Neutral
Posi>ve
Based on data collected from 10 th - 17 th August 2016
Social Media Ac-vity of Poten-al Customers
2,941,608 Tweets per day
412,320 Tweets per day
12,690,192 Tweets per day
2,878,608 Tweets per day
Based on data collected on 17 th August 2016

Pricing Model for Customers
No. of Impressions
(Monthly Subscription)
Cost
(USD)
0-100,000 $999
100,001-250,000 $1999
250,001-500,000 $2600
500,001-1000,000 $3500
1000,001-2000,000 $5000
*Impression = 1 Facebook comment or 1 Tweet
Applica-ons under development
• Mobile applica>on for shoppers to ask ques>ons about products and
services – our output will be based on opinion of people on social media.
• Analyze and predict crime
InsightsPod founding Team
• Zubair Khan (CEO)
• CEO, Tranchulas – A
mul>na>onal IT Security
Company (10 Years)
• Pursuing MBA from Harvard
• Bachelors in Business IT from
Cur>n University of
Technology, Australia
• Accomplished and result
oriented with proficiency in IT
business management.
Analy>cal exper>se in
overseeing technology
improvement ini>a>ves.
• Anya Rasulova (Director)
• Business Development and
Strategic Partnerships, Google
• Product Marke>ng Manager,
Google
• Strategy Manager, Ebay
• Wharton MBA (Marke>ng and
Opera>ons)
• BA Economics, Brown
University
• Solid career track record in
consul>ng and internet services
250,000
200,000
150,000
100,000
50,000
0
Yearly Expense ($)
PR/Marke>ng
Product Development
Business Development
Indirect cost
TwiFer data acquis>on cost
Live feeds
U>li>es/Office Space
Legal/Compliance
Total Annual Costs = $800k
Sales Forecast
• InsightsPod is pre-revenue
• Es>mated break-even point is between 18 to 24 months
• Sales Target is $4m in 2020
Raising $2.4m at $10m valua-on to scale
• Required Investment is $2.4m for 3 Years ($800k per year) or Minimum
Ticket $1M.
• Use of Proceeds
• Refine sen>ment analysis system – currently 5% false posi>ves
• Hire a PR Firm
• Marke>ng and Sales (American and UK market)
• Office Space in San Francisco and London
Why Invest?
• First Mover
• Efficient
• Experienced Team that knows where to focus
• Good Business
• Subscrip>on Revenue
• High Margins


You Tube
InsightsPod analyzes opinions,
sentiments, emotions and
attitudes of people from social
media. Currently our platform
supports Twitter, Facebook and
YouTube. We are in the process
of integrating Instagram and
Pinterest.
HOUSE_OVERSIGHT_028989


Features
• Gathers real time data from social media sites and conducts sentiment
analysis.
> Opinion can be analyzed based on geographic location.
> InsightsPod identifies location and other demographics.
• Ideal for retailers to determine customers' intent and buying habits.
• Graphical reporting.
• InsightsPod supports 71 languages.
• Add triggers to receive updates.
HOUSE_OVERSIGHT_028990


Potential Customers
• Retail/Brands: We help businesses/retailers identify which customer is not
happy in seconds. We help them determine a customer's intent and buying
habits. Also, we aid retailers and businesses with product development
ideas and go-to market strategies.
• Politics: Through the vast amount of data available across social media, we
can not only help politicians to understand what their constituents are
talking about but also to influence people, track voters and get them to
vote.
• Stocks: Investors who predict stock behavior by interpreting news and
public sentiment make better trades and informed decisions. InsightsPod
can give an insight into public sentiment quickly and can aid tinancial
institutions as well as individuals to make sound investment decisions.
HOUSE_OVERSIGHT_028991


Case Study: BREXIT
BREXIT
We conducted sentiment analysis of more
than half a million tweets before the
Referendum day. 327K tweets were collected
on the day of Referendum on InsightsPod.
57k
103k
(27%)
167k
(51%)
Tweets
• Support for Brexit
• Remain in the EU
• Neutral
HOUSE_OVERSIGHT_028992


Live Feeds - US Presidential Election, 2016
• Up until 17th August 2016 we have processed 85 million tweets related to
the US Presidential Election.
• The public feed is for media agencies and to showcase to potential
customers, the accuracy and capability of InsightsPod platform.
• InsightsPod can help a potential political candidate understand what their
constituents are talking about and also to influence people and track
voters.
HOUSE_OVERSIGHT_028993


Live Feeds - US Presidential Election, 2016
Weekly Report: Donald Trump
Weekly Report: Hillary Clinton
5.73%
2.33%
14.4%
54.41%
31.09%
• Negative
• Neutral
• Positive
91.93%
Negative
• Neutral
• Positive
Based on data collected from 10th - 17th August 2016
HOUSE_OVERSIGHT_028994


Social Media Activity of Potential Customers
2,941,608 Tweets per day
McDonald's
412,320 Tweets per day
NIKE
12,690,192 Tweets per day
•RBL
MIKE
*
COFFEY
2,878,608 Tweets per day
Based on data collected on 17th August 2016
McDonald's
HOUSE_OVERSIGHT_028995


Pricing Model for Customers
To. of Impressions
(Monthly Subscription)
0-100,000
100,001-250,000
250,001-500,000
500,001-1000,000
1000,001-2000,000
Cost
(USD)
$999
$1999
$2600
$3500
$5000
*Impression = 1 Facebook comment or 1 Tweet
HOUSE
_OVERSIGHT_028996


Applications under development
Mobile piratin ter hopes to as questions about roducts media.
• Analyze and predict crime
HOUSE_OVERSIGHT_028997


InsightsPod founding Team
• Zubair Khan (CEO)
• CEO, Tranchulas - A
multinational IT Security
Company (10 Years)
• Pursuing MBA from Harvard
• Bachelors in Business IT from
Curtin University of
Technology, Australia
• Accomplished and result
oriented with proficiency in IT
business management.
Analytical expertise in
overseeing technology
improvement initiatives.
• Anya Rasulova (Director)
• Business Development and
Strategic Partnerships, Google
• Product Marketing Manager,
Google
• Strategy Manager, Ebay
• Wharton MBA (Marketing and
Operations)
• BA Economics, Brown
University
• Solid career track record in
consulting and internet services
HOUSE_OVERSIGHT_028998


250,000
200,000
150,000
100,000
50,000
Yearly Expense ($)
PR/Marketing
Product Development
Business Development
Indirect cost
- Twitter data acquistion cost
• Live feeds
• Utilities/Office Space
Legal/Compliance
Total Annual Costs = $800k
HOUSE_OVERSIGHT_028999


Sales Forecast
• InsightsPod is pre-revenue
• Estimated break-even point is between 18 to 24 months
• Sales Target is $4m in 2020
HOUSE_OVERSIGHT_029000


Raising $2.4m at $10m valuation to scale
• Required Investment is $2.4m for 3 Years ($800k per year) or Minimum
Ticket S1M.
• Use of Proceeds
• Refine sentiment analysis system - currently 5% false positives
• Hire a PR Firm
• Marketing and Sales (American and UK market)
• Office Space in San Francisco and London
HOUSE®
_OVERSIGHT_029001


Why Invest?
• First Mover
• Efficient
• Experienced Team that knows where to focus
• Good Business
• Subscription Revenue
• High Margins
HOUSE_OVERSIGHT_029002